Graphic Designer and Educator Dirk Fowler was born in Memphis, Texas, in 1970 and raised by his grandparents on a cotton farm and cattle ranch near Lakeview. After studying graphic design at West Texas State University, Dirk began his career in Lubbock in 1993 as an advertising agency art director and began teaching graphic design at Texas Tech University in 1998. Dirk is known primarily for his hand-printed letterpress concert posters for clients like The New York Dolls, The Mavericks, No Doubt, Willie Nelson, Loretta Lynn, and Wilco, which have received national and international recognition from leading design industry organizations and magazines such as The Society of Publication Directors, New York Type Directors Club, and Communication Arts. His posters have been highlighted in numerous art and design books like The Art of Modern Rock and New Masters of Poster Design and have appeared in dozens of group and solo exhibitions in galleries and museums across the globe, including recent poster biennials in China and Bolivia. He has illustrated for magazines like Texas Monthly, Wired, and Billboard, producing every print collateral imaginable for clients as varied as local non-profit organizations to large grocery store chains. Dirk continues to teach graphic design at Texas Tech, where he is an Associate Professor of Art. He and his family are active members and supporters of the Lubbock arts community, frequently participating in events at Charles Adams Studio Project, Louise Hopkins Underwood Center for the Arts, and First Friday Art Trail.
Dirk Fowler was inducted into the West Texas Walk of Fame in 2023