The longtime Lubbock radio team known as “Lew Dee & Diana” began their radio show in 1978. A native of Anton, Diana Dee started her media career in the 1970s as fashion editor of The Lubbock Avalanche-Journal and host of “The World of Women” on KSEL-TV. After working for Latham’s Department Store, she opened Diana’s Doll House in 1976.
1978 she joined Lew Dee on the Morning Show on KEND, and the couple married in 1988. From 1991 to 2002, they were KKCL radio’s morning show while managing the station. During the 1990s, they produced two cable shows: “TTO” and “Country Music Videos Live from The Midnight Rodeo.” In 2002, they launched the radio station Stars 104.3 for Ramar Communications.
Lew Dee started his broadcasting career with R.B. “Mac” McAlister in the sales department at KUKO and KUCO in Littlefield and Post in 1960. He went on the air for the first time on Littlefield’s KZZN radio that same year. In the late 1960s, he starred in a KSEL-TV show called “Lew Dee’s Saturday Night Theater,” which won a national award for the most-viewed program on a UHF station. His most successful radio show was “The TTO,” a 1960s KSEL show starring Lew and Bill McAlister. Lew left KSEL radio and television in 1972, followed by positions at KEND radio from 1972 to 1988 and KKIK from 1988 to 1990 before he and Diana went to 98 KOOL in 1991.
Lew Dee and Diana were inducted into the West Texas Walk of Fame in 2014.